Startup Marketing & Growth

18 items

Growth for Startups (YC)

YC Startup School lecture on growth fundamentals. Covers growth channels, metrics, and building a growth engine. Focus on one channel that works.

Video YC
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How to Get Your First Customers (YC)

YC video on acquiring early customers. Covers doing things that don't scale, direct outreach, and building relationships with first users.

Video YC
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How to Build Your GTM Strategy

Framework for building go-to-market strategy from scratch. Covers ICP definition, positioning, channels, and sales motions.

Guide GTM
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GTM Actions (12 Proven Ways)

Collection of go-to-market tactics from unicorn companies like Notion, Figma, and Slack. Real examples of what worked at scale.

Examples GTM
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How to Rank High on AI Engines (GEO)

Guide to Generative Engine Optimization. How to get your product recommended by ChatGPT, Perplexity, and AI search engines.

Guide AI/SEO
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How to Get ChatGPT to Recommend Your Product

Tactics for appearing in AI recommendations. Covers building authority, getting cited, and optimizing for AI crawlers.

Video AI/SEO
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Strategy to Grow to $6M ARR

Founder shares the exact strategy used to grow their app to $6M ARR. Covers content, SEO, and product-led growth tactics.

Video Case study
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Lazy SEO Guide for Founders

Minimum effort SEO tactics that actually work. Focus on what moves the needle without becoming an SEO expert.

Guide SEO
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SEO for Startups (Grow on Budget)

How to build organic traffic without a big budget. Covers content strategy, technical SEO, and link building for startups.

Guide SEO
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From 0 to $5M ARR Profitably

Step-by-step playbook for growing to $5M ARR without burning cash. Covers bootstrapped growth tactics and profitability focus.

Guide B2B SaaS
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How to Use Reddit to Grow a $1M SaaS

How to leverage Reddit for SaaS growth. Covers finding subreddits, providing value, and converting Redditors to customers.

Guide Reddit
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Blueprint for UGC Growth on Social Media

Framework for building user-generated content engines. How to get users creating content about your product.

Guide UGC
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How to Launch on Product Hunt

Step-by-step guide to successful Product Hunt launches. Covers preparation, timing, community building, and post-launch tactics.

Guide Product Hunt
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Loops (Email Marketing for SaaS)

Email marketing platform built specifically for SaaS. Modern interface, easy automations, and built-in transactional emails.

Tool Email
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Social Growth Engineers Newsletter

Newsletter on social media growth tactics. Covers organic growth, content strategy, and platform-specific tactics.

Newsletter Social media
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100 Ideas for First 100 Users

Curated list of 100 tactics to get your first 100 users. From cold outreach to community building. Pick and execute.

Ideas Early users
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What is Good Retention?

Lenny Rachitsky benchmarks for retention across different product types. Know if your retention is good, great, or needs work.

Benchmarks Retention
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Pioneer Growth Codex

Comprehensive guide to growing your business from Pioneer. Covers all aspects of startup growth from early traction to scale.

Guide Comprehensive
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